Nearly 2 weeks after making headlines for criticizing Epic Games’ use of the Milly Rock dance, 2 Milly has began to pursue legal action against Epic Games.
The following quote is the original thoughts on the situation from 2 Milly. Interestingly, he did not insinuate legal action would be taken.
Everybody was just like, ‘Yo, your dance is in the game.
They actually sell that particular move. It’s for purchase, That’s when I really was like … oh nah, this can’t go on too long.
I don’t even want to bash them for all the millions, Know what I am saying? It’s not really like that. I just feel like I have to protect what’s mine.
Now, 2 Milly claims his dance move was used in Fortnite without his permission. He has recently hired Pierce Bainbridge Beck Price & Hecht LLP to pursue claims against Fortnite and Epic Games, as per the press release.
Rapper 2 Milly Hires Pierce Bainbridge’s David L. Hecht to Pursue Claims Against Fortnite and Epic Games
The following was issued by Pierce Bainbridge Beck Price & Hecht LLP
New York, NY – Brooklyn rapper 2 Milly has engaged Pierce Bainbridge Beck Price & Hecht LLP (“Pierce Bainbridge”) to pursue claims against Epic Games, Inc. (“Epic”) over its misappropriation, use and sale of 2 Milly’s signature “Milly Rock” as downloadable content in its popular video game, Fortnite. The “Milly Rock” was featured in 2 Milly’s breakthrough video, also named “Milly Rock,” in 2014.
Social media has been abuzz about Epic’s use of the “Milly Rock” and failure to pay 2 Milly.
This isn’t the first time that Epic Games has brazenly misappropriated the likeness of African-American talent. Our client Lenwood ‘Skip’ Hamilton is pursuing similar claims against Epic for use of his likeness in the popular ‘Cole Train’ character in the Gears of Wars video game franchise,
Epic cannot be allowed to continue to take what does not belong to it,
David L. Hecht, partner at Pierce Bainbridge, commented. Since its launch in September 2017, Fortnite has earned Epic Games over $1 billion in revenue. A significant portion of that revenue comes from in-game downloadable content, like 2 Milly’s signature “Milly Rock” that Epic Game has called an “emote.”
I was never compensated by Epic Games for their use of the ‘Milly Rock.’ They never even asked for my permission. I am thrilled to have David Hecht and his team at Pierce Bainbridge representing me to help right this wrong,
2 Milly added. Let us…
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